Hojicha

HOJICHA – Roasted Matcha’s Cooler, Calmer Cousin

Let’s make one thing clear – while Hojicha (pronounced ho-jee-cha) technically comes from the same Camellia Sinensis plant as matcha, it couldn’t be more different. Thanks to a unique roasting process, this Japanese green tea powder transforms into a warm, earthy, brown-toned blend (yes, not green!) with naturally smoky,roasted, toasted vibes.

It’s comforting, calming, and made for the coffee drinkers who are craving a smoother, less jittery ritual. If matcha is your morning boost, Hojicha is your afternoon exhale.

Coffee vibes without the crash

Roasting the tea leaves lowers the caffeine content significantly, making it the perfect replacement for your second (or third) cup of coffee.

Caffeine content per cup (approx):

• Coffee: 95–120mg

• Matcha: 70mg

• Hojicha: 8–15mg

You still get that toasty satisfaction, but without the overstimulation. Perfect for sensitive tummies, nervous systems or nighttime sipping.

Why Hojicha?

• Deep, roasted, toasty flavour (think nutty, almost chocolatey)

• Naturally brown in colour – zero bitterness

• Low caffeine = nervous system loving

• Antioxidant-rich and easy on digestion

• Ideal for lattes (hot or iced), or a cosy cuppa on its own

How to make it:

For a soul-soothing Hojicha latte:

• 1 tsp Hojicha powder

• 1 tsp sweetener (optional)

• ¼ cup hot water (around 80°C)

• ¾ cup warm or iced milk (we love oat, almond, or coconut)

Whisk, blend or shake until frothy, pour into your fave mug, and sip away into toasty bliss.

INGREDIENTS: Organic Roasted Camellia Sinensis (green tea plant)

*contains caffeine